This is our philosophy. This philosophy is embodied in our business service provision.
We take pride in our simplified and highly effective approach, which is both unique and innovative in its execution and fulfilment for our customers. By combining a series of transactional processes, we simplify processes and remove complexity - thereby attaining substantial and direct savings, reducing the associated risks and providing increased long-term performance for years to come.
Praba started his contact centre journey in 2001 when he joined a Singapore based telecommunication company to set a new customer experience delivery centre in Malaysia and developed the required Quality framework. He subsequently joined a Media & Communications company to implemented Gamification methodologies to motivate engagement and participation within the customer experience delivery centre. This won him the Best Gamification Industry Award in 2015.
Praba also played a pivotal role in steering Malaysia’s largest Energy & Utilities provider company to achieve Customer Operations Performance Centre (COPC) certification.
An aeronautical engineer by training, Praba is a COPC Implementation Leader. He was awarded “Best Head of Contact Centre” by CCAM in 2017 and 2018. More recently, Praba was awarded Best Operations Director at the GBS Asia Awards 2019.