Keep It Simple + Keep it straight

This is our philosophy. This philosophy is embodied in our business service provision. We take pride in our simplified and highly effective approach, which is both unique and innovative in its execution and fulfilment for our customers. By combining a series of transactional processes, we simplify processes and remove complexity - thereby attaining substantial and direct savings, reducing the associated risks and providing increased long-term performance for years to come.


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    Head, Digital Transformation



Chiew is the Head of Digital Transformation at Daythree.  He strategizes and aligns all digital aspirations of the organization by infusing cutting-edge technology into business processes to provide insights and innovation driven solutions.

In the early 90s, Chiew was one of the few in the country that knew how to create digital imagery and 3D animation over video.  He helped produce TV game shows for television network stations, namely RTM2 and MetroVision.  He also worked with IBM, HP, Malaysia Airlines, and Telekom Malaysia to bring multimedia and gamification activities into their marketing campaigns.

Chiew has over 20 years of experience in customer lifecycle management.  He was instrumental in setting up a CX delivery centre with over 900 headcounts for Singtel.  He went on to managed Singtel’s Internet Helpdesk with over 200 headcounts, achieving the targeted CSAT scores for 23 consecutive months from the time operations commenced.

In 2017, Chiew joined Daythree to set-up the Travel, Leisure and Hospitality CX delivery centre with over 150 headcounts.  Given his vast experience in technology, he was subsequently promoted to Head of Digital Transformation in 2019 and help set-up Daythree’s RPA Centre of Excellence.  He went on to set-up the largest RPA bot farm, with over 60 digital workers in Malaysia.

Chiew was selected by peers in the industry as “Best Digital Transformation Leader” for three consecutive years between 2019 and 2021 – an award reserved for recognizing leadership aimed at providing best in class digital transformation at the organization level.  He is certified in Lean Six Sigma, Advance RPA Professional, COPC High- Performance Management Technique and holds a Diploma in Agriculture Engineering.  He is also an Adjunct Mentor at Inti University for Design Thinking.  And serves as an Executive Member of the Contact Centre Association of Malaysia.

Chiew is a blockchain enthusiast and has a deep passion for process automation.

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