Keep It Simple + Keep it straight

This is our philosophy. This philosophy is embodied in our business service provision. We take pride in our simplified and highly effective approach, which is both unique and innovative in its execution and fulfilment for our customers. By combining a series of transactional processes, we simplify processes and remove complexity - thereby attaining substantial and direct savings, reducing the associated risks and providing increased long-term performance for years to come.


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    Head, Service Excellence


Charan is the Head of Service Excellence at Daythree.  She manages strategic client partnerships and is responsible for overall operational excellence for Daythree’s delivery of Revenue Generation business process services.  A graduate from Business School & with over 20 years of experience in the CX industry, Charan has extensive experience in driving revenue growth for her clients with an ‘insights based & outcome driven’ approach.

Charan found her calling in 1999 when she started her career in sales.  Her first role in the Business Process Management (BPM) industry began in 2002 as a Business Analyst for a Financial Institution (FI) project of 100 executives.  Her outstanding performance paved the way for her to provide support & leadership for 12 campaign managers and 300 executives, generating MYR26 million revenue per annum.

Joining a startup BPM service provider in 2010, Charan was instrumental in streamlining their processes, managing project performances and enhancing client relationship.  Her portfolio grew rapidly from managing 200 executives to over 400 executives for multiple FI clients.  She was promotion as Account Director, and with the support of 12 direct reports, Charan generated approximately MYR25 million per annum in revenue.  She won CCAM Gold Awards for Best Outsourced Outbound Contact Centre in 2011 and again 2013.

Starting with 70 executives when she joined Daythree in 2015, Charan doubled the size of her team within the first year.  She continued to grow the team to over 300 executives, generating over MYR16 million per annum in revenue.  Her dedication and commitment earned Daythree the 2016 GBS Iskandar Darul Takzim Award & subsequently the GBS Iskandar Avant-Garde Award in 2017 & 2018.  Charan also won Outsourcing Malaysia’s award for Best Contact Centre Account Manager in 2017.

Charan is an EXCO Member of CCAM, where she contribute her time to the industry by sharing her experience and expertise.  A doting mother, she loves experimenting with her cooking & making desserts in her leisure time.

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