Business Intelligence involves research & analysis and knowledge-based business processes. While our Business Process team deals mainly with customer care and technical support, our Business Intelligence specialists deal with high-end processes like valuation, research and analysis in the study of the market and to make calculated business decisions.
This also involves data collection and report writing. We focus on the collection of data that is tightly focused with precise, concise and succinct data. We then use key codes and identification numbers to have all the data well structured, easily manipulated and human-readable. This enables us to assess the situation.
The knowledge gained as a result is then used in product and brand management, investment analysis, competitor analysis, competitive intelligence and benchmarking. It is also used to develop marketing material such as flyers, newsletters, sales literature, pre-sale literature, proposals, website promos, catalogues, press releases and to design questionnaires.